Our Grad Assistant has been working on our content management system. This homegrown application has become more and more important in our operation. It is a new idea for radio. What we used to think of as a content management system was our automation system and all it did was put audio on the air. But now, you have web streaming, podcasting, online archives, RSS, and more in the works. The next big area to simplify our operation will be to create the capability to create content once and have the servers distribute it in whatever media you want. I wonder if the automation system vendors are working on this too?